Performance

Digital Marketing Tips

Marketing experts analyze data to improve the quality of marketing and sales leads.
Performance

How to Generate More Marketing and Sales Qualified Leads?

Every salesperson dreams of having a good source of qualified leads to grow their business. But how do you use ...

Comparing demand generation and lead generation to use in a marketing strategy.
Performance

Demand Generation vs. Lead Generation

Marketing can feel overwhelming with all its fancy terms and confusing explanations. Everyone seems to have a different take, and ...

Strategic plan on a monitor, outlining steps for effective business growth hacking.
Digital Marketing

How to Use Growth Hacking to Make Your Business Success

Growth hacking might sound like a fancy term you hear from startup founders or online marketers, but it’s a clever ...

A performance marketer analyzing campaign data on a paper in his home.
Performance

All About a Performance Marketer + Salary and Job Description

Businesses are constantly seeking ways to maximize their return on investment (ROI) through effective marketing strategies. This is where a ...

An informative image explaining the concept of Customer Acquisition Cost (CAC) as the total investment needed to attract a new customer, a key metric for measuring business growth.
Performance

Average CAC by Industry in 2025

Customer Acquisition Cost (CAC) is a critical metric for businesses seeking to optimize their marketing and sales efforts. Understanding the ...