Recent Articles

Top email marketing tools for e-commerce businesses in the UAE.
Digital Marketing

Best Email Marketing Platforms for E-commerce in UAE

Using the best email marketing platforms is essential for driving sales, nurturing customer relationships, and boosting brand loyalty. Email marketing ...

A digital marketer utilizes tools and techniques in digital marketing for her business in Dubai.
Digital Marketing

Future of Digital Marketing in Dubai

The future of digital marketing in Dubai is quickly evolving as the UAE solidifies its position as a global center ...

Key techniques for running a successful Google Ads campaign in Dubai.
PPC

How to Run Successful Google Ads Campaigns in Dubai?

Creating successful Google Ads campaigns in Dubai is a powerful way to boost brand visibility, attract targeted traffic, and achieve ...

Marketing experts analyze data to improve the quality of marketing and sales leads.
Performance

How to Generate More Marketing and Sales Qualified Leads?

Every salesperson dreams of having a good source of qualified leads to grow their business. But how do you use ...

Marketing manager defining SMART goals in a marketing plan to drive business growth.
Digital Marketing

Guide to Creating SMART Goals for Career and Business Success

In this article, we’ll explain what SMART goals are, how they differ from typical goals, and share actionable strategies, free ...

Share of voice metric
Digital Marketing

What is Share of Voice? A Must-Know Marketing Metric

Share of voice (SOV) is a critical marketing metric that measures your brand’s visibility and brand awareness compared to competitors ...

The Importance of Social Listening in Marketing and Monitoring User Behavior to Boost Brands in 2025.
Digital Marketing

Social Listening in Marketing and Boosting Brand in 2025

Brands consistently create content to capture their audience’s attention. However, one critical step is often overlooked: social listening in marketing. ...

A marketing professional analyzing buyer personas, highlighting the importance of buyer personas in marketing and how to boost campaigns in the UAE.
Digital Marketing

Buyer Persona in Marketing and How to Boost by UAE Campaigns

Connecting with the right audience is the key to success. As renowned marketing expert Peter F. Drucker wisely said, “The ...

Two Gen Z girls with shopping bags taking a selfie, showcasing their happiness from shopping online.
Digital Marketing

Gen Z Customers and Winning Marketing Strategy

Gen Z customers (born between the mid-1990s and early 2010s) are changing everything in marketing. With an estimated spending power ...

A PPC manager with a laptop uses effective ways to craft Facebook ad copy.
Social Media

Effective Ways to Write Facebook Ads Copywriting

Capturing attention on social media is challenging. Users scroll through their feeds so fast that they ignore ads that don’t ...