Average CAC by Industry in 2025

An informative image explaining the concept of Customer Acquisition Cost (CAC) as the total investment needed to attract a new customer, a key metric for measuring business growth.

Customer Acquisition Cost (CAC) is a critical metric for businesses seeking to optimize their marketing and sales efforts. Understanding the average CAC by industry helps businesses benchmark their performance and devise strategies to improve profitability. In this article, we’ll explore the average CAC across industries and discuss what constitutes a good CAC, how to calculate […]