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A digital marketer utilizes tools and techniques in digital marketing for her business in Dubai.
Digital Marketing

Future of Digital Marketing in Dubai

The future of digital marketing in Dubai is quickly evolving as the UAE solidifies its position as a global center ...

Key techniques for running a successful Google Ads campaign in Dubai.
PPC

How to Run Successful Google Ads Campaigns in Dubai?

Creating successful Google Ads campaigns in Dubai is a powerful way to boost brand visibility, attract targeted traffic, and achieve ...

Marketer using TikTok to execute a lead generation strategy.
Social Media

Generate Leads on TikTok: 41 Proven Strategies in 2025

TikTok requires hard work, consistency, and strategy. There’s no quick fix but using the right TikTok features and hacks can ...

Different ways to repost content on Instagram: using apps, sharing to story, screenshot & repost.
Social Media

How to Repost on Instagram?

Instagram is a major platform for sharing eye-catching visuals like photos, videos, promotions, and even running a digital storefront. However, ...

Marketing experts analyze data to improve the quality of marketing and sales leads.
Performance

How to Generate More Marketing and Sales Qualified Leads?

Every salesperson dreams of having a good source of qualified leads to grow their business. But how do you use ...

Comparing demand generation and lead generation to use in a marketing strategy.
Performance

Demand Generation vs. Lead Generation

Marketing can feel overwhelming with all its fancy terms and confusing explanations. Everyone seems to have a different take, and ...

Marketing team discussing suitable content marketing services for business growth.
Content

Which Content Marketing Services Are Suitable for Your Business?

Content marketing services are essential for businesses to increase their reach, brand visibility and build significant relationships with their audience. ...

Marketing manager defining SMART goals in a marketing plan to drive business growth.
Digital Marketing

Guide to Creating SMART Goals for Career and Business Success

In this article, we’ll explain what SMART goals are, how they differ from typical goals, and share actionable strategies, free ...

Share of voice metric
Digital Marketing

What is Share of Voice? A Must-Know Marketing Metric

Share of voice (SOV) is a critical marketing metric that measures your brand’s visibility and brand awareness compared to competitors ...